Sand Bikini at WHITE Milano 2026: the new SS27 collection
From September 24th to 27th, 2026, Sand Bikini will be at WHITE Milano, in the heart of the Tortona District, to preview the new Spring/Summer 2027 collection.
Following our participation in Maredamare, the journey towards the new season continues in Milan, in one of the most interesting contexts for contemporary fashion and for encounters between brands, buyers, and industry professionals.
A new appointment to share the evolution of Sand, present the new collection, and share with our partners an increasingly defined vision of women's beachwear.
But SS27 represents something more than just a new season.
It is another step in the path that Sand Bikini is building: an increasingly premium and luxury-oriented direction, defined by greater research, selected materials, design, and attention to detail, without losing sight of what has always been at the heart of the brand: women and their diverse needs.
WHITE Milano: a new space to tell the story of Sand
Participating in a trade fair means, first and foremost, meeting people, creating connections, and giving shape to new possibilities.
For Sand Bikini, our presence at WHITE Milano 2026 represents exactly this: an opportunity to bring our identity into a fashion context and meet buyers and professionals interested in the new directions of fashion up close.
It will be the moment to share not only what we have created for the upcoming season but also the journey we are building as a brand.
A journey that starts with women's beachwear but looks towards a broader universe, where research, design, and attention to detail become increasingly central.
WHITE Milano therefore represents a natural space to present this evolution and engage with a professional audience attentive to new trends, quality, and the ability of brands to build a recognizable identity.
SS27: a new chapter for Sand Bikini
At WHITE Milano, we will preview the new Sand Bikini SS27 collection, the result of a research journey we have chosen to take even further.
The new season marks an evolution of the brand, with greater attention to the selection of materials, the construction of the garments, and the care taken with the finishes.
Exclusive cuts, selected fabrics, and refined details define a collection that aims to express an increasingly curated and contemporary idea of beachwear.
The goal is not simply to create swimwear, but to design pieces capable of telling a precise idea of style, in which aesthetics and fit interact with each other.
This is the direction that accompanies Sand towards an increasingly premium positioning, without losing the bond with its own identity.
Because elevating the product does not mean making it distant.
On the contrary, it means investing even more in the quality of what is designed and in the possibility for every woman to find a model capable of enhancing her and making her feel comfortable.
A new direction, without sacrificing inclusivity
The evolution towards a more luxury and premium dimension does not mean changing the way Sand looks at women.
It means changing the level of attention dedicated to every element of the collection.
From the choice of fabrics to the construction of the pieces, from the proportions to the details, every aspect is studied to create a more refined, contemporary, and recognizable beachwear.
But a collection can be premium and, at the same time, designed for different women.
Sand Bikini continues to believe in an idea of beauty that cannot be confined to a single silhouette. Physiques, proportions, needs, and preferences change from woman to woman, and it is precisely this variety that guides the design of our collections.
The pursuit of greater exclusivity also involves fit: creating models that can adapt to different bodies and offer diverse solutions, without turning inclusivity into a simple communication concept.
The result is a beachwear that aims to combine aesthetic research, quality, and attention to diverse needs, maintaining a direct relationship with those who wear our garments.
It is a direction that does not want to be exclusive in the sense of excluding.
It wants to be exclusive in its care.
From beachwear to an increasingly defined fashion identity
Beachwear is no longer just what you wear at the seaside.
A swimsuit can become part of a look, express personality, and accompany different moments of the day. A bikini can be paired with a shirt, trousers, or a skirt; a one-piece swimsuit can become a true styling element.
This is one of the directions that Sand Bikini is exploring through its new collections: creating a product capable of living beyond the beach and engaging with the world of fashion.
Our participation in WHITE Milano is part of this evolutionary path, strengthening Sand's positioning as a women's swimwear brand attentive to research, quality, and design.
A vision that does not want to abandon beachwear, but rather take it toward a broader dimension, where the swimsuit becomes part of a wardrobe and aesthetics increasingly meet engineering.
An evolution that will continue to be reflected in our online offering, where it is possible to discover Sand Bikini collections and purchase women's bikinis, women's one-piece swimsuits, and other women's beachwear offerings.
Discover the Sand Bikini collections and be inspired by the brand's offerings.
SS27 tells the story of the new Sand universe
WHITE Milano will therefore be the first space to see this new direction up close.
The Spring/Summer 2027 collection shows a Sand Bikini more aware of its own identity, closer to the language of fashion, and increasingly attentive to product quality.
A collection in which research and femininity meet more accurate design, with the goal of building a recognizable and coherent Sand universe over time.
A journey that does not end in a single season, but looks to the future of the brand and the desire to grow while keeping the people who choose Sand at the center.
See you at WHITE Milano
From September 24th to 27th, 2026, we will be at WHITE Milano, in the Tortona District, to present the new Spring/Summer 2027 collection.
Stand N°10
September 24–27, 2026
Tortona District, Milan
If you are a buyer, a retailer, or an industry professional and want to preview the new collection, book your appointment with our Team.
+39 349 590 58 80
We look forward to seeing you in Milan!
